International Identity, Logo & Branding Consulting
Extend beyond vocabulary with an international branding strategy that can reach markets across the globe.
ECCOM understands that great communication isn’t simply a matter of strong vocabulary or a simple set of techniques. It’s an elusive skill that few learn to master.
We have the experience and the know-how to serve as a true communication consultant with your team.
Companies spend millions of dollars on the creation of a proper image and a personal brand – that make you stand out of the crowd and represent you around the world. Our vast global network of dedicated professional linguists work to ensure that your latest product or slogan is reaching the market positively and as you intended. To properly protect your most valued corporate assets – your brand and your reputation – you just cannot afford to have your million dollar promotional campaign portrayed like this. (See case studies below)
Colgate sent its toothpaste to France using the American name of “Cue” reading “Cul”, in French not a body part where you shall be using a toothpaste. Moreover, the word “Cue” is the name of a famous pornographic magazine.
When entering the German market, Vicks had no idea that the “v” read “f” transforming “Vicks” into “Ficks” , having a sexual meaning in German. Today company uses a name Wicks in Germany and Austria.
Renault named one of its cars the “Koleos” which means in Greek… “Vagina”.