International Identity, Logo & Branding Consulting
Branding Research

Extend beyond vocabulary with an international branding strategy that can reach markets across the globe.

International Branding

Understand & Deliver


ECCOM understands that great communication isn’t simply a matter of strong vocabulary or a simple set of techniques. It’s an elusive skill that few learn to master.

We have the experience and the know-how to serve as a true communication consultant with your team.


Fields of Expertise

Targeted Country Research

Global Network of Advertising Specialists

Product Name & Slogan Linguistic Research

Colors and Images Cultural Impact Study

Slang, Customs and Religion Comparison Made

Historical & Political Impact

Get the International Brand Identity you Want

Companies spend millions of dollars on the creation of a proper image and a personal brand – that make you stand out of the crowd and represent you around the world. Our vast global network of dedicated professional linguists work to ensure that your latest product or slogan is reaching the market positively and as you intended. To properly protect your most valued corporate assets – your brand and your reputation – you just cannot afford to have your million dollar promotional campaign portrayed like this. (See case studies below)

Case Studies


Colgate sent its toothpaste to France using the American name of “Cue” reading “Cul”, in French not a body part where you shall be using a toothpaste. Moreover, the word “Cue” is the name of a famous pornographic magazine.


When entering the German market, Vicks had no idea that the “v” read “f” transforming “Vicks” into “Ficks” , having a sexual meaning in German. Today company uses a name Wicks in Germany and Austria.


Renault named one of its cars the “Koleos” which means in Greek… “Vagina”.